After releasing his vocally-driven track ‘Clouds Like’ earlier in August, it’s hard not to know, or let alone notice, that this Sydney-based Hip Hop artist has a pure, undeniable knack for making Rap music even greater. Even with the pandemic going on, the unflinching creative that is Aaron James strikes again with a sonically mind-blowing and vocally-gripping single ‘They Don’t Know’ accompanied with a music video, set for release on October 30th.
“The single’s title and hook is hinged on two meanings. On one hand, it’s an anthem that plots Aaron’s career trajectory—of how he is still just beginning, with many people not knowing what he has to offer, and how he still has a lot to say. On the other, it is a sobering plea to how our culture doesn’t seem to know the real cost and trickle effect of the objectification and oversexualising of men and women in various forms of virtual and live entertainment. “