GROUNDWERKPR

“INDUSTRY LEADERS IN MUSIC PUBLICITY”

PROFESSIONAL MUSIC PUBLICITY

Our role is to help you lay a foundation, that will allow you to build sustainable relationships that will directly influence your future in the Music Industry.

OUR CORE CAMPAIGNS

Awareness Campaign

Three week period

Whether this is your first release or you need a fast, tangible media campaign, we will work with you over a three-week period to help generate maximum awareness for your release with our powerful media Awareness Campaign

  • Professional Press Release
  • Premiere/Feature Pitching
  • Online Publication Servicing
  • Radio Servicing (Community)
  • Triple J Unearthed Servicing
  • Full Campaign Report

Groundwerk Campaign

Five week
period

This is for artists looking to maximize their reach and continue building their existing profile. We will work together for five weeks to help you make an impression on all entertainment media, both within Australia and abroad.

  • Professional Press Release
  • Premiere/Feature Pitching
  • Online Publication Servicing
  • Radio Servicing (Community)
  • International Publication Servicing*
  • Triple J Unearthed Servicing
  • Triple J Servicing
  • Triple J Contact List
  • Triple J Tailored Email Draft
  • Music Video Servicing (MTV Aus, MTV Asia, Rage Aus, Channel V Aus)
  • Full Campaign Report

Industry Campaign

2 months
period

This is our most popular campaign, and our second largest. We will work with you over two months for a full Publicity Campaign covering all aspects of publicity for your release.

  • Professional Press Release
  • Professional Press Release x 2
  • 30 Minute Consulting Call with PR expert
  • Premiere/Feature Pitching x 2
  • Online Publication Servicing x 2
  • Community Radio Servicing x 2
  • Triple J Unearthed Servicing x 2
  • Triple J Contact List
  • Triple J Tailored Email Draft
  • Triple J Servicing x 2
  • International Publication Servicing
  • International Radio Servicing
  • Apple Music Playlist Servicing x 1
  • Independent Spotify Playlist Servicing
  • Music Video Servicing (MTV Aus, MTV Asia, Rage Aus, Channel V Aus) x 2
  • 1 Month Native Instagram Marketing OR 1 x Lyric Video
  • Full Campaign Report

Deluxe Campaign

12 week
period

Our Deluxe Campaign is the largest of them all, this campaign will run for an entire twelve-weeks and will allow you to have Groundwerk on board as your personal publicists handling all areas of your music publicity throughout the campaign.

  • Apple Music Playlist Servicing x 2
  • Independent Spotify Playlist Servicing x 2
  • Guaranteed Independent Spotify Playlist Placement x 2
  • Pitching to Complex AU, Thank Guard, Acid Stag, Howl & Echos, Acclaim, Pilerats x 2
  • Professional Media Release x2
  • Professional Artist Bio
  • Australian Entertainment Media Servicing (The Music, Music Feeds, The BRAG, Music Junkee, Pedestrian TV, the AU Review) x 2
  • Australian Print Media Servicing (Entertainment Editors at Key Newspapers and located in the geographic area of artists hometown/city)
  • Australian Commercial Radio servicing (Fox FM, Hit FM network, targeted geographic area)
  • Australian Key Community Radio Servicing (RRR, PBS, FBi, 4ZZZ, RTR FM JOY FM, SYN FM, 2XX, Fresh 92.7, Radio Adelaide, Tribe 91.9) x 2
  • Triple J Unearthed Servicing x 2
  • Triple J Contact List
  • Triple J Tailored Email Draft
  • Triple J Servicing x 2
  • International Publication Servicing x 2*
  • International Radio Servicing x 2*
  • Music Video servicing (Rage, MTV, Channel V) x 2
  • 3 x Monthly Social Media Marketing Consultation (30-minute calls)
  • 2 x Lyric Videos
  • Full Campaign Report following campaign
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